College Football: Beer Sales Are Bigger in Texas

Wednesday, January 11, 2017

Austin

College Football: Beer Sales Are Bigger in Texas

According to a story in The Wall Street Journal, The University of Texas had the highest booze-per-capita in the country during its six home games in Austin -- $5.26 in alcohol for every fan in attendance -- according to a Wall Street Journal audit of beer sales in college football. 

Texas fans drank 104,106 bottles of Miller Lite. They also consumed 99,865 Coors Lights, 38,174 Bud Lights and 35,629 Blue Moons, and 89 cans of Budweiser.

All told, UT generated $3.1 million in revenue from beer, wine and liquor sold at its football games.