“Jeff Tonidandel enjoys getting doughnuts on the boardwalk at the beach with his wife and kids. So what does that have to do with a closet inside a pourhouse in Charlotte?
Inspiration, that’s what. Tonidandel, the owner of Crepe Cellar, Growlers Pourhouse and Haberdish, had a storage closet inside of Growlers with potential. With a vision borrowed from the beach and some TLC, Reigning Doughnuts was born — in 90 SF.
More than 800 doughnuts were sold on the first day.”