NAI Global has been named the 4th-most recognized brand in commercial real estate, per The Lipsey Co.’s 2018 Commercial Real Estate Brand Survey. The organization trails only (1) CBRE, (2) Cushman & Wakefield & JLL, and (3) Colliers. NAI Global was also ranked #4 in the Lipsey Co.’s 2017 and 2016 surveys as well.
This is Lipsey’s 17th year conducting its survey of the Top 25 Brands in Commercial Real Estate. It uses a combination of 3 data points: 1) The annual Lipsey ballot, 2) Phone interviews, and 3) Focus groups. The balloting is quantitative and the phone interviews and focus groups are subjective.