Welcome to our first annual Marketing Madness, a 64-team tournament comprised of 4 NAI offices — NAI Partners, NAI Mobile, NAI Miami and NAI Robert Lynn — fielding 16 teams apiece, each randomly seeded and attached to a corresponding actual seed in the NCAA March Madness Tournament.
Each company’s group of 16 teams was randomized and then randomly assigned a seed 1 through 16, ensuring that all four offices each has a #1 seed, a #2 seed, a #3 seed, etc., all the way through to #16.
Matchups in each region of the bracket were arranged so that each NAI firm has four teams in each of the four brackets, and no one is playing their own company in the first round to try to help ensure each office has an equal number of teams still playing after the first round to keep things interesting.
As for how this works, the NAI team tied to its correspnding NCAA team “wins” each time the NCAA team wins a game, and advances in the tournament. And so on and so forth across the bracket, until a winner is determined following the championship game on Monday, April 3.
Here are the first round matchups:
Thursday, March 16
(5) NAI Miami Owner-Side Consultancy Team / Virginia vs.
(12) NAI Mobile Owner’s Rep Team / UNC-Wilmington
(5) NAI Partners San Antonio Office Team / Notre Dame vs.
(12) NAI Robert Lynn Consulting Services Team / Princeton
(4) NAI Partners Landlord Services Team / Butler vs.
(13) NAI Robert Lynn Project Leasing Team / Winthrop
(1) NAI Miami Tenant-Side Valuation & Advisory Team / Villanova vs.
(16) NAI Mobile Valuation Services Team / Mt. St Mary’s
(4) NAI Robert Lynn Dallas Investment Sales Team / Florida vs.
(13) NAI Miami Developer-Side Consultancy Team / E. Tennessee St.
(4) NAI Mobile Facilities Management Team / West Virginia vs.
(13) NAI Partners Project Management Team / Bucknell
(5) NAI Robert Lynn Dallas Corporate Services Team / Minnesota vs.
(12) NAI Miami Tenant-Side Corporate Services Team / Middle Tenn St.
(8) NAI Robert Lynn Fort Worth Industrial Team / Wisconsin vs.
(9) NAI Miami Owner-Side Valuation & Advisory Team / Virginia Tech
(6) NAI Robert Lynn Marketing & Research Team / Maryland vs.
(11) NAI Miami Owner-Side Investment Services Team / Xavier
(1) NAI Partners Houston Industrial Team / Gonzaga vs.
(16) NAI Robert Lynn Fort Worth Retail Team / South Dakota St.
(7) NAI Miami Tenant-Side Consultancy Team / St. Mary’s vs.
(10) NAI Mobile Land Team / VCU
(4) NAI Miami Developer-Side Management Services Team / Purdue vs.
(13) NAI Mobile Tenant Rep Team / Vermont
(3) NAI Miami Owner-Side Management Services Team / Florida State vs.
(14) NAI Mobile Corporate Relocation Team / Florida Gulf Coast
(8) NAI Mobile Consulting Team / Northwestern vs.
(9) NAI Partners Marketing & Research Team / Vanderbilt
(2) NAI Robert Lynn Operations Team / Arizona vs.
(15) NAI Miami Owner-Side Acquisitions & Dispositions Team / North Dakota
(5) NAI Mobile Corporate Services Team / Iowa State vs.
(12) NAI Partners San Antonio Investment Sales Team / Nevada
Friday, March 17
(7) NAI Robert Lynn Dallas Industrial Team / Michigan vs.
(10) NAI Miami Developer-Side Valuation & Advisory Team / Oklahoma State
(3) NAI Partners Austin Office Team / Baylor vs.
(14) NAI Robert Lynn Property Management Team / New Mexico State
(8) NAI Partners Houston Retail Team / Arkansas vs.
(9) NAI Robert Lynn Dallas Office Team / Seton Hall
(3) NAI Robert Lynn Fort Worth Corporate Services Team / Oregon vs.
(14) NAI Miami Operations Team / Iona
(2) NAI Partners Houston Office Team / Louisville vs.
(15) NAI Robert Lynn Dallas Retail Team / Jacksonville St.
(6) NAI Mobile Industrial Team / SMU vs.
(11) NAI Partners San Antonio Industrial Team / Providence/USC
(1) NAI Robert Lynn Fort Worth Investment Sales Team / North Carolina vs.
(16) NAI Miami Tenant-Side Tenant Rep Team / Texas Southern
(6) NAI Partners Investment Fund Team / Creighton vs.
(11) NAI Robert Lynn Project Management Team / Rhode Island
(1) NAI Mobile Marketing & Research Team / Kansas vs.
(16) NAI Partners Property Management Team / NC-Central/UC Davis
(7) NAI Mobile Investment Team / Dayton vs.
(10) NAI Partners Houston Industrial Corporate Services Team / Wichita State
(2) NAI Mobile Office Team / Duke vs.
(15) NAI Partners Operations Team / Troy
(6) NAI Miami Marketing Team / Cincinnati vs.
(11) NAI Mobile Retail Team / Kansas St.
(8) NAI Miami Developer-Side Invesment Services Team / Miami (FL) vs.
(9) NAI Mobile Lease Administration Team / Michigan State
(2) NAI Miami Owner-Side Project Leasing Team / Kentucky vs.
(15) NAI Mobile Property Management Team / N. Kentucky
(7) NAI Partners Houston Investment Sales Team / South Carolina vs.
(10) NAI Robert Lynn Fort Worth Office Team / Marquette
(3) NAI Mobile Feasibility Studies Team / UCLA vs.
(14) NAI Partners Austin Industrial Team / Kent State