NAI Partners’ Retail Services team completes a lease thanks to Instagram.
ABOUT THE DEAL
In a tremendous example of the power of social selling, NAI Partners’ Retail Services team leveraged its recently launched Instagram account (@NAI_Retail) to market a retail opening it had at the Westside Plaza Shopping Center at 8383 Westheimer Road in Houston. The broker representing Ziad’s Mediterranean Cuisine saw the photo Retail team leader Jason Gaines posted to the Instagram account and immediately reached out, recognizing that the space was perfect for his client. Ziad’s ultimately signed for 5,125 sq. ft., and is the third restaurant newcomer in the shopping center, joining the recently opened triumphantly returned Texadelphia, and the soon-to-open chain Kumar’s Indian; both of whom opened their first Houston-area locations at Westside Plaza.
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